飞利浦提供男士在线帮助和美容
飞利浦已经推出了一个信息网站，其中包含了如何使用其剃刀范围给男人提供新的梳理制度的信心。
创建该网站的数字代理是全球部落DDB，而澳大利亚公关是由逃离勒斯曼山的运营。
这个通告：
悉尼，澳大利亚：飞利浦推出了一个全新的美容平台;为整个身体提供男士灵感，专家建议和正确的工具，为整个身体提供了一个人的灵感，专家建议和合适的工具。从Chin带和车把胡须上，致躯干和全胡须，飞利浦旨在为美容类别带来幽默和创造力，同时为每个美容要求提供专家指导和建议的平台。
Recognising that men between 18 and 35 years are becoming increasingly creative with the expression of their personal style through grooming, (46 percent of Australian men shave for self image or style ), Philips has responded to men’s needs by simplifying how to achieve new facial hair styles and body grooming looks. The Philips Grooming platform supports the full range of Philips grooming products that are designed to encourage experimentation with different styles.
获取工具和专业知识
面部和身体的头发造型是男性的明显方式，让个人带来他们的外观，但很多人都不知道如何实现他们想要的样式，或者为这项工作使用什么工具。涉及剪刀和刀片的传统方法可能导致执行差和不舒服的经历，特别是如果个人正在尝试更冒险的东西。
飞利浦’ aim is to ensure that men have somewhere to turn to when looking for inspiration or advice, whether it be how to create a perfect chin strap – as epitomised by an R&B singer who soulfully sings his expert advice on the grooming platform site – or how to create a perfectly styled ‘bonsai’ – a euphemism for a certain part of the male anatomy that can often benefit from a little pruning.
“现在的人是由包装心态引导的，并且渴望以他们的样子为创造性的。无论他们是否想给伴侣留下深刻印象，模仿他们在朋友上看到的东西，或者只是感受到更自信，时尚，以确保现代男性拥有正确的工具和正确的每一个造型工作的指导，“彼得比塞尔说，高级客户营销经理，澳大利亚和新西兰。
“在一个美容的环境中蓬勃发展，男人的风格越来越受到审查，人们可以非常令人困惑地了解他们想要实现的外观的正确工具。通过美容平台，飞利浦希望通过解决他们说话的语言的梳理问题来成为现代人的帮助手。这应该使他们更容易了解如何使用合适的产品达到正确的外观。我们希望该平台互动，并鼓励采用新风格和技术的自信实验，“Peter Bosscher说。
从开始完成的工具：平台
输入时网站www.philips.com.au/grooming男人将获得面部和身体头发的不同风格的视觉阵列，从“开始完成”。在选择特定样式后，用户将能够通过特定的“字符”来查看简要录像，该视频缩写了如何创建该样式的样式。It provides guidance on which Philips tool will be required in order to create it and there is also a ‘spin the wheel and change your style’ function where men can upload their face and see what they look like with different styles before they try them out. They can also share their ‘new’ facial styles with their friends via Facebook, for example.
资料来源：飞利浦新闻稿
