How Not to Work With a Charity, By a Charity

Speakers: Ian Darbyshire, CEO, Foundation for National Parks & Wildlife; Pam Wilson, marketing director, L'Occitane

Date: 20 July, 2022

Consumers are increasingly demanding positive environmental impact and awareness from their brands. But while campaigns are often built with money exchanged and logos placed, they emerge with no meaningful impact. So how can brands work with charities to really save the planet and positively change their businesses?